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Tech sector round-up in NE England. Are not reliant on pu.

The impact of mobile on every marketing touchpoint has never been greater. Mobile is now a de facto gateway between a brand and a customer at any point in the purchase cycle, physical or digital. But with great impact comes great complexity. A mobile device can be a smart phone, smart watch, smart car tablet or phablet. There are hundreds of choices. And, the path between brand and customer is oftentimes application based.

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